LELO reaps rewards after redefining prostate massage sector

LELO

Sept 12: Today LELO shared findings a year after the launch of their flagship prostate massagers, HUGO™, BRUNO™ and LOKI™. In that time, the products have seen some startling endorsements, and LELO claims their goal of bringing male pleasure “out of the shadows” has been successful.

Already a recognized leader in women’s and couples’ pleasure products, 2015 saw LELO bolster their reputation by turning their attention directly to male pleasure. LELO already had popular male products in the range, for example the TOR™ 2 and the BILLY™ prostate massager. But still, the male market remained remarkably underrepresented.

LELO identified that there was not a lack of demand – male LELO customers had long been clamoring for more depth of products. The issue was more about the taboo of male pleasure, and the reluctance of brands to produce items to service that demand.

“That’s why the three we launched this time last year, HUGO™, BRUNO™ and LOKI™, have been so successful,” says Steve Thomson, LELO CMO. “They were the first to really take male pleasure seriously, and to address directly the demands of an increasingly savvy customer. The proof’s in the numbers: even we were delighted to see the huge demand for HUGO™ in particular, becoming our second best selling product overall through the Christmas period. We’d never had a male product so high on the best-sellers list. For it to happen in our peak trading time is just brilliant. And that momentum has never really stopped.”

In the first year, these three flagship prostate massagers have accrued a reputation for elegant and luxurious pleasure so for unparalleled in this market segment.

With plans to further expand their male offering in the near future, it will be interesting to see how the range looks in another year’s time.

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