Stockholm – October 10: Swedish design brand LELO is today pleased to announce an incredibly exciting new partnership. As of October 2016, the much talked-about LELO HEX™ condoms are now available throughout Qatar, exclusively at Carrefour stores.
LELO is very proud to have worked with Carrefour, a $104 billion business, to install itself in one of the most challenging condom markets in the world. Carrefour operates a number of stores in Qatar, including three of its giant and incredibly popular flagship hyperstores.
As the second largest retail group with over 11,500 stores in more than 30 countries, this partnership is a new achievement for LELO’s international reputation and an exceptional boost for the people of Qatar.
LELO CMO Steve Thomson said: “A new market another new landmark for LELO, courtesy of our HEX™ condoms. This really is a major step for us and for the industry as a whole. With the highest GDP per capita in the world by far, Qatar is a much-sought after market but one that’s historically proven a challenge for our industry. It’s another first for LELO, and the relationship with Carrefour is a very significant one.”