Pleasure Product Featured Front and Center in $45m movie
In a year of increasingly high-profile endorsements, LELO was once again the star of a blockbuster, featuring prominently in seasonal smash hit, Office Christmas Party.
The Smart Wand™ Medium makes its show-stealing cameo within the first 15 minutes of the movie, during a scene in which two of the central characters are out shopping for potential gifts for their colleagues. Picking up the Smart Wand™, they consider its merits as a gift, before realizing that it might not be entirely appropriate for an office party. Unless you work at LELO, that is.
Released December 9 to a record-breaking opening weekend, this big budget Christmas movie stars Jennifer Aniston, Jason Bateman, Olivia Munn, T.J. Miller, Kate McKinnon and a number of other major names.
LELO CMO Steve Thomson said: “It’s pretty cool to see our pleasure products up there on the big screen, it really capped off a year of huge exposure for LELO, including several placements in WAGS: Miami, multiple inclusions on Goop, as well as some big partnerships in Europe. And if you think LELO being featured in the Office Christmas Party is wild, you should have seen the actual LELO office Christmas party.”
You can watch the trailer for the movie here: