LELO, the world’s leading designers of intimate lifestyle accessories have just announced the launch of their Luxe range into the high street’s first ever Red Room at Ann Summers Marble Arch store in London.

The new Red Room features padded leather wall, leather saddles, whips, kinky lingerie and now the solid gold toys from the LELO’S LUXE range.  Visitors to the new store in London will now be able to purchase the entire LELO LUXE range of premium sex toys, including a sensual massager named YVA™, a gentleman’s plug named EARL™ (with matching gold cufflinks), and the top-of-the-line INEZ™ vibrator that retails at £10,000.

Ann Summers will be the first store in the UK to stock the whole LUXE range which is hugely popular with celebrities all around the world with Beyonce and Jayz being proud owners of the INEZ™. The beautiful collection has also appeared on Gwyneth Paltrow’s popular lifestyle site Goop, proving this range is the choice of the stars.

LELO UK Sales manager Ronja Moln says “We are thrilled that the Ann Summers Marble Arch Flagship Store will be stocking our entire Luxe Range! From the 24 karat gold plated LUNA Beads™ to the world’s most exclusive massager INEZ™.  It clearly shows that you just can’t put a price on pleasure.”