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Building on summer excitement for the pre-holiday season at world’s largest trade show

Melbourne – October 14: Swedish designer brand LELO attended worldwide leading B2B trade show eroFame, to allow fans and retailers alike a closer, look at the celebrated LELO HEX™ condom launched this summer.

Within the first two months HEX™ saw a combined total of nearly 3 billion impressions, and secured over 1.800 individual press appearances. At eroFame an enthusiastic crowd received over 1000 samples of the revolutionary new condom while getting a firsthand look?and feel?of its unique hexagonal structure.

The packed LELO booth also featured newly created Holiday Sets, which elegantly group bestselling LELO products to bring them into the bedrooms of new customers this holiday season, and are to be available for order this October.

Absent from this year’s eroFame was a new LELO product launch; in fact, this was the first year in LELO’s history in which no new ‘traditional’ products were presented at the event.

According to LELO’s CEO, Miroslav Slavic, “The last thing that the industry needs is more vibrators, more of the same.  In order to ensure growth and success for the industry, we don’t need to sell more vibrators to existing customers; we need to access new customers.  For years, LELO has been on the forefront of the industry in end-user engagement and communications.

“LELO will make sure that all of its innovations in the upcoming period follow this vital criterion; both on a technological, as well as marketing, level.  As an industry leader, we feel responsible for ensuring that the needs of customers new and old are being met exactly? and that we continue to push the envelope.”

Retailers interested in carrying HEX™ or the LELO Holiday Gift Sets can contact sales@lelo.com for more information, or simply to find out the latest pleasure innovations from LELO.