The Burnet Institute recently released a landmark study into the use of pornography by young Australians, the first of its kind in the digital-smart-phone era. This study recommended that pornography be addressed in comprehensive sex education for secondary school students. In response, Eros agreed that education is desperately needed, emphasising that adult entertainment is made for adults and should only be viewed by adults. As Eros General Manager Rachel Payne emphasised, “Porn is adult fantasy, not everyday reality. Has sex education kept up with modernity?”

The growth of online video sharing websites such as ‘PornHub’ and ‘XTube’ has increased the accessibility of pornography to young people. Material shared on these websites is often done so in violation of the rights of copyright holders and without consideration of the performers involved. As such we encourage adult users to pay for pornography to provide a barrier of access to young people as well as to deter the spread of unlawful and non-consensual images online.

In response, Eros emphasised that in regard to adult use, no peer-reviewed study has found a causal link between adult pornography use and social harm. Viewing pornography either by oneself or as a couple is a healthy feature of modern sexuality and should not be stigmatised. The adult industry does not want to be, and should not be expected to be, the primary sex educator for young people.

Moreover, with the lack of regulation on what content is online, discussions around the ethical consumption of porn has been at the forefront of an Eros campaign; encouraging consumers to have awareness of where they are sourcing their online content, and to pay for it, to ensure that both consent and remuneration are considered for performers and production companies.

Purchasing content rather than downloading or streaming for free contributes to professional performers and production companies receiving an income stream and ensures that performers have consented to material being produced in line with the relevant regulations. The campaign that Eros will be initiating aims to showcase the professional pornography industry, and creating consumer awareness with a hashtag:

#PayForYourPorn