Wasserbillig/Luxembourg, JUNE 2015.

The British newspaper The Guardian has reported on the latex clothing that Taylor Swift is wearing in the video to her new song “Bad Blood”. The high-quality pjur person-al lubricant also received a mention as it was used to shine and keep the latex shined to perfection! pjur USA’s long-time client Stockroom recommended the best for Taylor Swift, one of the most popular per-formers in the world: “Try pjur lubricant, the best way to slip into your latex and give your wearables that sexy high gloss finish!”, the newspaper quoted the US retailer Stockroom.

It’s likely that Taylor Swift was also using pjur CULT in her new video to help her more easily slip into her skin-tight outfit. Because after all, the outfits have been purchased at Stockroom in Los Angeles – and there aren’t many of us who could resist such expert advice.

Miley Cyrus also recently posted on Twitter that she uses pjur for her latex costumes on stage. It seems Hollywood is in the grip of pjur fever!

You’ll find the complete article as well as the new video by Taylor Swift here

Additional information on pjur can be found at www.pjur.com.

Taylor Swift