LELO is bringing Scotland’s passion for penis fashion to the world with a stylish and modern twist – announcing today its latest design,TUX™ a luxurious concept in male intimate apparel inspired by the classic tuxedo.
Tailoring garments for the penis is not a new phenomenon, but nothing as luxurious as TUX™ exists on the market. One variation commonly known as the ‘Willy Warmer’ is still widely-sold in Scotland and the UK, while being relatively unknown elsewhere. Its origins date as far back as the 12th century, where shepherds would wear a knitted cover to protect their personal assets in freezing temperatures, with historical records showing use across mainland Europe and the fjords of Norway and Sweden.
I’d also like to share with you the sleek and sexy video advert that we have created:
Steve Thomson, Chief Marketing Officer at LELO said: “Why should the Scots have all the fun? We wanted to bring this concept to a global audience, while updating it with a stylish and modern twist. It was actually much more complicated than it sounds, from selecting the materials to finalizing the cut, and TUX™ went through multiple design iterations before the finished product. In 2016, it really is incredible the concept of male intimate apparel has not been explored further.”