Lovehoney’s pioneering approach to branding, marketing and selling sex toys has been recognised with two awards at the prestigious XBIZ Awards.

Lovehoney won Progressive Pleasure Products Company of the Year for its ground-breaking approach to branding in the adult industry. Lovehoney.com was crowned Online Retailer of the Year for Pleasure Products for the second year running.

The glamorous ceremony took place at the XBIZ360 Conference in Los Angeles on Saturday and was hosted by top adult B2B magazine, XBIZ.

Lovehoney Co-founders Neal Slateford and Richard Longhurst were joined by friends and colleagues in Los Angeles to collect the award.

Longhurst said: “We are delighted to be named Progressive Pleasure Products Company of the Year because it recognises the bold vision that the entire Lovehoney team has for bringing sex toys to a mainstream audience.
“It’s an honour to be named Online Retailer of the Year for the second year running. We’re immensely proud of Lovehoney’s recent successes and we’re flattered that XBIZ and its readers have recognised them as well.”

Lovehoney has gone from strength to strength in recent years, thanks to its acquisition of major brand licences such as Fifty Shades of Grey in 2012 and the visionary launch of Motörhead sex toys in 2015.

Longhurst said: “Our Motörhead Pleasure Collection continues to attract mainstream media coverage from around the world and the toys have proven extremely popular.

“We were deeply saddened to hear of lead singer Lemmy Kilmister’s recent passing. He was a legend in the rock world and will be sorely missed.”

At the 2015 XBIZ Awards, Lovehoney scooped up two awards – Online Retailer of the Year for Pleasure Products and Soft Bondage Line of the Year for Fifty Shades of Grey The Official Pleasure Collection.

xbizawards2016 lovehoney