Classification these days is almost irrelevant due to the all-pervasive nature of the internet. Within seconds people can view the most explicit and radical sexual imagery that you can imagine and mostly, they don’t create an offence in doing so. If you sell a DVD in the real world though, with what is now considered pretty tame images of garden variety sexual imagery, you can theoretically go to jail or get fined a large amount of money. Does it happen? Well, not really. The plods all watch X rated images themselves and so do members of the esteemed judiciary. Occasionally, it all goes pear-shaped and someone gets hurt. Witness the extraordinary case of Sydney adult shop manager, Daryl Cohen, who in April 2010 was sent to jail for selling X and RC films. Although there were outstanding aspects to this case (Cohen would not give up the real owner of the shop) it was still a travesty of justice within the adult industry and one we should never forget. The transcript of the case shows the judge making errors of fact and showing an appalling lack of understanding about the NSW Classification Act. Read the transcript and be shocked*.
So it was no surprise that Eros went on the warpath around this time in its public relations campaign to warn the industry and the public that things were deeply unwell in the classification arena. When the federal government enacted laws to give religious groups and campaigners the right to get involved in the classification process to the exclusion of all other groups in society, we fought back with some heavy-hitting ads like this one which portrayed the classification officials like a prudish Victorian family and the politicians who were behind these laws like Nazis imposing their heavy handed morality onto the average person.