Read the latest article from Big Ideas Foundry in the April Eros eNewsletter.
AI is starting to buy products for consumers. Many sexual health brands still don’t fully control the digital identity of their own products. That gap is about to matter.
Commerce is entering what analysts call agentic commerce. Rather than helping consumers search, AI systems are beginning to act as agents that discover, compare, and purchase products on a user’s behalf.The concept gained significant momentum earlier this year when Google introduced the Universal Commerce Protocol at NRF Retail’s Big Show. The framework allows AI agents to interact directly with commerce systems, identifying products, accessing product data, and executing transactions.
