Agentic Commerce and the Future of Product Discovery: Why digital identity matters for sexual health brands
Read the latest article from Big Ideas Foundry in the April Eros eNewsletter. AI is starting to buy products for consumers. Many sexual health brands still don’t fully control the digital identity of their own products. That gap is about to matter.Commerce is entering what analysts call agentic commerce. Rather than helping consumers search, AI […]
April eNewsletter
The April Eros eNewletter is now available in the Newsletter section of the website. This edition is full of Easter goodness. Lots of important financial / online safety and classification information also. Happy reading.
Reaching “Pinnacle” in Bridgerton – Taboos about sex talk and sex education persist today
In their recent article published in The Conversation Alexandra James and Andrea Waling refer to difficult discussions among several characters in the hit streaming series Bridgerton about reaching “pinnacle” (orgasm). They relate these fictionary discussions to contemporary problems and taboos when talking about sex and sexual pleasure, especially sex education for young people. “Young people […]
Supporting Male Shoppers Who May Have Performance Issues
As a person who has never had to deal with a partner who has had any issues I was stumped when this hit…this was confronting and weird. Was it me? Was it them? I was so confused. It was a beautiful sex worker friend of mine that said “Awww, it means they like you”…. Wait, […]
December 1st – World AIDS Day
The Australian theme for World AIDS Day 2025 is “No one left behind”. It highlights the need for inclusion, equity and community support in preventing new infections. More info and want to donate? https://www.redribbonappeal.org.au/
Proof of Age Data Breach – Discord aap
As reported in The Guardian on 7 October 2025 online messaging app Discord has advised users that a breach of identity data resulted in the theft of personal information including government ID’s, driving licence and passport details, personal names, and addresses. According to The Guardian ‘Discord began using facial age assurance to check the age […]
Ethical Marketing to LGBTQ+ Communities
The pleasure industry has a unique opportunity, and responsibility, to lead in authentic LGBTQ+ marketing, given its focus on pleasure, identity, and connection. Too often Pride becomes a fleeting branding moment rather than a year-round commitment, leading to lost trust and missed chances to build genuine community. This XBIZ article details how to spot rainbow […]
New Online Safety Codes Registered
The eSafety Commissioner registered new online safety codes on 9 September 2025, including the Designated Internet Services (DIS) Online Safety Code (Class 1C and Class 2 Material). This is the code for websites. Debate and concern continues locally and internationally about mandatory age assurance requirements. Use this link to the DIS Online Safety Code (Class […]
Green Dildo Coin Pushback by Dame
Sexual wellness brand Dame is responding to the recent WNBA controversy, where a group called Green Dildo Coin threw sex toys onto the basketball court, by giving them the finger. The Dame campaign consists of a finger vibrator and some very sassy social media resources. All proceeds of the finger vibrator will be donated to […]
