The Evolution of the Sexual Wellness Industry and Where It’s Headed Next
For decades, the sexual wellness industry has lived with a contradiction. It’s been everywhere, yet often ignored. It can be profitable, but still carries stigma. It’s driven by consumers, but hasn’t been well supported by professionals. Historically retailers focused on product sales, manufacturers innovated new products with possible limited distribution and healthcare professionals remained largely […]
Woodhull Survey Reveals Concern Among Sex Educators over AV Law Impacts
A US national survey of sex educators by the Woodhull Freedom Foundation found that a majority of sex educators and sexual health professionals are concerned that age verification (AV) laws will negatively impact access to information and resources. Many sex educators are concerned that the legislation will impact, or has already impacted their work, and […]
From Taboo to Table Talk – STIMULATE Sexual Wellness
From Taboo to Table Talk This STIMULATE article highlights changes in the acceptance of sexual wellness, driven by cultural shifts and other factors including the rise of wellness and holistic culture, and the roles played by educators, retailers, community and medical professionals. According to insights shared by STIMULATE, sexual wellness is evolving from a niche topic into an […]
Reaching “Pinnacle” in Bridgerton – Taboos about sex talk and sex education persist today
In their recent article published in The Conversation Alexandra James and Andrea Waling refer to difficult discussions among several characters in the hit streaming series Bridgerton about reaching “pinnacle” (orgasm). They relate these fictionary discussions to contemporary problems and taboos when talking about sex and sexual pleasure, especially sex education for young people. “Young people […]
Supporting Male Shoppers Who May Have Performance Issues
As a person who has never had to deal with a partner who has had any issues I was stumped when this hit…this was confronting and weird. Was it me? Was it them? I was so confused. It was a beautiful sex worker friend of mine that said “Awww, it means they like you”…. Wait, […]
December 1st – World AIDS Day
The Australian theme for World AIDS Day 2025 is “No one left behind”. It highlights the need for inclusion, equity and community support in preventing new infections. More info and want to donate? https://www.redribbonappeal.org.au/
Why Bricks & Mortar Adult Shops Matter More Than Ever
“In an era where online shopping dominates nearly every category, intimate care and sexual wellness remain refreshingly personal. While e-commerce certainly plays a role, many consumers still crave something that algorithms can’t deliver – human connection, trusted guidance, and the reassurance of talking to someone who truly understands their needs.” This opening reflection from Nicole […]
Proof of Age Data Breach – Discord aap
As reported in The Guardian on 7 October 2025 online messaging app Discord has advised users that a breach of identity data resulted in the theft of personal information including government ID’s, driving licence and passport details, personal names, and addresses. According to The Guardian ‘Discord began using facial age assurance to check the age […]
Ethical Marketing to LGBTQ+ Communities
The pleasure industry has a unique opportunity, and responsibility, to lead in authentic LGBTQ+ marketing, given its focus on pleasure, identity, and connection. Too often Pride becomes a fleeting branding moment rather than a year-round commitment, leading to lost trust and missed chances to build genuine community. This XBIZ article details how to spot rainbow […]
Green Dildo Coin Pushback by Dame
Sexual wellness brand Dame is responding to the recent WNBA controversy, where a group called Green Dildo Coin threw sex toys onto the basketball court, by giving them the finger. The Dame campaign consists of a finger vibrator and some very sassy social media resources. All proceeds of the finger vibrator will be donated to […]
