The Evolution of the Sexual Wellness Industry and Where It’s Headed Next

For decades, the sexual wellness industry has lived with a contradiction. It’s been everywhere, yet often ignored. It can be profitable, but still carries stigma. It’s driven by consumers, but hasn’t been well supported by professionals.

Historically retailers focused on product sales, manufacturers innovated new products with possible limited distribution and healthcare professionals remained largely separate from product and retail conversations. Times are changing. Read more about the evolution of adult retail into sexual wellness in this article. STIMULATE

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May 8, 2026

Why Agentic Commerce Readiness Matters for Australian Adult Retailers

Read the latest article from Big Ideas Foundry in the May Eros eNewsletter. AI-driven commerce is already reshaping how products are discovered and selected. Retail is moving beyond search and into systems where AI can compare, filter, and choose products on behalf of the customer. In the UK alone, more than 40% of online shoppers […]

May 8, 2026

Woodhull Survey Reveals Concern Among Sex Educators over AV Law Impacts

A US national survey of sex educators by the Woodhull Freedom Foundation found that a majority of sex educators and sexual health professionals are concerned that age verification (AV) laws will negatively impact access to information and resources. Many sex educators are concerned that the legislation will impact, or has already impacted their work, and […]

May 8, 2026

May eNewsletter

The May Eros eNewletter is now available in the Newsletter section of the website. This edition has a focus on sexual wellness as well as classification information and an interesting piece on outdoor advertising.

March 25, 2026

From Taboo to Table Talk – STIMULATE Sexual Wellness

From Taboo to Table Talk This STIMULATE article highlights changes in the acceptance of sexual wellness, driven by cultural shifts and other factors including the rise of wellness and holistic culture, and the roles played by educators, retailers, community and medical professionals. According to insights shared by STIMULATE, sexual wellness is evolving from a niche topic into an […]

March 1, 2026

Reaching “Pinnacle” in Bridgerton – Taboos about sex talk and sex education persist today

In their recent article published in The Conversation Alexandra James and Andrea Waling refer to difficult discussions among several characters in the hit streaming series Bridgerton about reaching “pinnacle” (orgasm). They relate these fictionary discussions to contemporary problems and taboos when talking about sex and sexual pleasure, especially sex education for young people. “Young people […]

January 21, 2026

Supporting Male Shoppers Who May Have Performance Issues

As a person who has never had to deal with a partner who has had any issues I was stumped when this hit…this was confronting and weird. Was it me? Was it them? I was so confused. It was a beautiful sex worker friend of mine that said “Awww, it means they like you”…. Wait, […]