Adam & Eve has released the results of a survey asking respondents how they prefer to masturbate, as part of its ongoing research into sexual wellness and behavior. “There isn’t one right way to masturbate,” said Adam & Eve’s resident sexologist. “The important takeaway is that masturbation is a healthy form of self-care, and people shouldn’t feel embarrassed or ashamed about it.” XBIZ
This XBIZ article featured in the August Eros eNews shares observations on pleasure product trends over the past twelve months that are driving sales and interest. The adult industry has seen strong growth in wellness-focused products over the past year, with menopause emerging as a key area as consumers look for solutions that support comfort, […]
The August edition of the Eros eNewletter is our..Anal August feature. Yes, it’s a thing. The August eNews is now available in the Newsletter section of the website. This edition has plenty of double entendres but also online safety, sexual wellness and great articles. Please enjoy.
Read the latest article from Big Ideas Foundry in the July Eros eNewsletter. Artificial intelligence is changing how information is discovered, interpreted, and used. For adult industry retailers, this creates an important question: what exactly does data sovereignty mean when AI systems increasingly influence how products, businesses, and customers interact?The traditional view of data sovereignty […]
Adam & Eve has released the results of a survey asking respondents about their level of satisfaction from masturbating. “May is International Masturbation Month,” said Adam & Eve’s resident sexologist, Dr. Jenni Skyler. “So it’s the perfect time to talk about self-love. People seek solo satisfaction for many reasons.” Among the respondents, 19% of those […]
On 29 May 2026 Eros lodged its submission to Modernising and Harmonising Classification Standards. Eros supported the review’s stated objectives of creating a classification framework that is simpler, clearer, more consistent across media types, and reflective of contemporary Australian community expectations. However, we raised significant concerns regarding legal inconsistencies, lack of harmonisation with other regulatory […]
For decades, the sexual wellness industry has lived with a contradiction. It’s been everywhere, yet often ignored. It can be profitable, but still carries stigma. It’s driven by consumers, but hasn’t been well supported by professionals. Historically retailers focused on product sales, manufacturers innovated new products with possible limited distribution and healthcare professionals remained largely […]
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